Case Study: LiveIntent achieves greater transparency and objective tracking with 15Five

15Five offers LiveIntent greater transparency and tracking around company objectives

LiveIntent, a fast-growing email marketing technology used by over 2,000 brands and publishers, faced typical scaling pains: employees felt out of the loop on other teams’ work and how initiatives laddered to company goals. People Ops leaders Abby Hamilton and Caitlin McCann were managing fragmented HR processes across Namely and ad-hoc Google Forms, which created manual work, poor visibility, and inconsistent performance tracking.

They implemented 15Five’s OKR and performance suite, piloting with product and engineering before rolling it company-wide. The platform centralized objectives, reviews, 1-on-1s, peer feedback and recognition, reduced administrative overhead, and improved transparency and accountability—enabling quick status reporting (e.g., an 88% completion rate) and broad employee buy-in while consolidating HR functions into a single system.

LiveIntent

Abby Hamilton

Vice President of People Development