FocusVision is the business of Customer Truth™, looking beyond the voice of the customer to understand their hearts and mind to understand how they think, feel and act. They believe that a customer's truth is the most powerful element that can be used by all business leaders to authentically understand, engage and connect with their customer. It provides the perspective of why they do what they do based on interacting with them holistically. Customer Truth™ is what connects a brand's story with their customer's story. This is what they enable their clients to do every day.
FocusVision B2B Case Studies & Customer Successes
Case Studies
Showing 16 FocusVision Customer Success Stories
Global PR Planning That Keeps the Finger on the Pulse of Hot Topics Why 4media group Switched to FocusVision Decipher for Surveys
4media group

Child obesity understanding context, reasons and behaviors using qual & quant research
Albar Research
Ana Tereza Horta
Projects Director

What Carers for People with Dementia Need to Know. Using Survey Feedback for Content Development
Alzheimer’s Society
Vivienne Egan
Customer Panel Researcher

Avon partners with FocusVision to investigate the emotional impact of cosmetics among Latin American women
Avon
Paola Toscano
Senior Insights And Marketing Intelligence Manager

Revelation opens a window into Kazakhstani youth
BRIF Research Group
Tatyana Seferova
Qualitative Research Director

eBay improves customer insights through personalized interview experiences
eBay
Sam Harami
Director of Global Customer Loyalty

Using mobile digital qual to hack the snack aisle
Fresh Intelligence
Nick Drew
Vice President Insights & Strategy

How FocusVision Revelation Helped a Leading Pharmaceutical Company Deliver a Caring Touch
Leading Pharmaceutical Company
Using Mobile Diaries and Video Interviews to Get Closer to Human Influences on Medical Treatment Decisions
Mojo Brand Development
Jon Chandler
Mojo Brand Development
Netpop - Customer Case Study
Netpop
Cate Riegner
Co-Founder and Vice President

How digital qual helped Pampers re-evaluate diaper sizing
Pampers

ResearchReporter streamlines market research workflow for Roche pharmaceuticals
Roche Pharmaceuticals

KinesisPanel helps SoapBoxSample reward the outspoken
SoapBoxSample
Jacqueline Rosales
Chief Operating Officer

Merging Quantitative Research + Qualitative Research to Reframe Our Understanding of Modern Families
The Family Room
George Carey
Founder and CEO

English Football Association Wins Using FocusVision Decipher to Capture Fan Journeys
The Football Association
Phil Roughsedge
Insight Officer

Millennial-friendly market research by Kinesis there’s an app for that
Ypulse
Dan Coates
President and Co-Founder

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