Written case studies are narratives that feature real world situations or uses of products or services to demonstrate their value.
A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
A white paper (whitepaper) is an informational document, usually issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service.
White papers are often written as sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.
A case study video helps in outlining a company’s success or effectiveness, in dealing with its clients, in an engaging and captivating way.
Case study videos add authenticity to your communication and provide clients with stories that prove your company’s credibility and results.