Case Study: Hundley Batts & Associates achieves greater productivity and lead generation with Zywave

Hundley Batts & Associates - Customer Case Study

Hundley Batts & Associates, a Huntsville, Alabama agency founded in 1972, provides personal and commercial insurance and prides itself on continuous improvement and customer-centric service. To maintain its edge and better empower agents to grow the business, the agency sought technology that would improve client outreach, consistency and differentiation in a competitive market.

They implemented Zywave’s suite—Broker Briefcase P&C Edition, MyWave Connect, ModMaster and Intygral—as core tools for content, client engagement and workflow. Used daily, these solutions increased productivity, helped generate and track leads, improved follow-up (a recent 30-day MyWave campaign produced direct client responses) and standardized client conversations with tools like checklists, enabling more proactive, scalable growth.

Hundley Batts & Associates

Michael Vance

Financial & Benefit Risk Manager