Case Study: Ellison Christopher achieves retention of key clients and $40,000 in annual revenue with Zywave HRconnection

How Ellison Christopher Retained and Protected Key Clients in a Highly Competitive Market

Ellison Christopher, led by owner Bryan in Texas, faced aggressive competition that threatened his largest accounts when a retiring HR manager was replaced and the new hire sought online benefits capabilities. With the request for agent-of-record changes arriving during open enrollment, Bryan risked losing key clients and revenue unless he could quickly match the competitors’ online offerings.

Bryan deployed Zywave’s HRconnection and leaned on dedicated Partner Support—especially Partner Relations Consultant Patti—for on-the-fly training and fast setup. The solution allowed him to win competitive bids, retain a combined $40,000 in annual revenue across two at-risk accounts with no commission interruption, and highlighted Zywave’s strong post‑purchase support.

Ellison Christopher

Bryan Jackson

Owner