Case Study: Crest Insurance Agency wins new business and boosts retention with Zywave's ModMaster

How Crest Insurance Agency Producers use the Mod to win and Retain Accounts

Crest Insurance in Tucson, led by VP Dick York, faced the challenge of differentiating itself, winning new business and retaining clients in a competitive brokerage market where many brokers weren’t proactively managing workers’ comp costs. Producers needed a fast, credible way to analyze experience modification factors (mods), identify cost drivers and show prospects how future premiums could change so they could lead meetings with value instead of price.

They adopted ModMaster to run a five-minute mod analysis and generate up to six clear reports, paired with Broker Briefcase resources for safety and return-to-work programs. By leading with mod projections and actionable loss-control recommendations, producers landed more first meetings, secured the business-on-renewal in initial meetings (one win converted $56,000 in premium after a projected mod jump), and boosted retention through a consultative, results-driven approach that provides tangible proof of savings.

Crest Insurance Agency

Dick York

Vice President