Case Study: Gilroy Kernan & Gilroy achieves 50 active MyWave Elements users and higher client engagement with Zywave

Gilroy Kernan & Gilroy - Customer Case Study

Gilroy, Kernan & Gilroy, Inc. (GKG) is a full-service New York agency with over 100 years in business that had Zywave tools in place but wasn’t fully leveraging them. When Sarah Westfall joined as a dedicated Zywave Champion, her mandate was to increase adoption and maximize the agency’s ROI.

Sarah led a redesign of the MyWave Elements client portal to match GKG’s rebrand and partnered with a Zywave consultant to plan trainings, webinars and rollout. The redesign added custom features (direct contact on the home page, a wellness tab) and opened content to all clients, driving engagement: about 50 clients now actively use the portal, smaller clients treat it as an “HR assistant,” many use safety tools daily, and GKG boasts retention above 90%.

Gilroy Kernan & Gilroy

Sarah Westfall

Gilroy Kernan & Gilroy