Case Study: Integrity Insurance Agency grows leads and scales email outreach with Zywave Intygral

Driving Growth with Intygral Creating a Sales Process and Scaling a Service Model

Integrity Insurance Agency, an insurance provider with a growing book of business, faced challenges in scaling its operations. The agency lacked the technology and process to effectively capture and nurture inbound leads, causing them to miss opportunities and leaving their producers without a way to efficiently manage client communication. They partnered with Zywave to implement its Intygral product to address these sales and service model hurdles.

By implementing Zywave's Intygral solution, the agency automated its lead capture and nurturing processes. All website quote requests flowed directly into the system, eliminating manual data entry and giving producers real-time lead visibility. The agency used the platform to send over 6,000 emails monthly, executing targeted campaigns that resulted in a 19.3% open rate. This efficiency, supported by Zywave's dedicated consultant, helped the agency scale significantly, evidenced by a major increase in phone lines needed to handle the influx of prospect calls.

Integrity Insurance Agency

Marshall Madill

Sales Manager