Case Study: Topshop achieves higher engagement and repeat purchases with Zyper

Topshop’s brand fan community drives awareness and sales

Topshop, the global fashion brand, wanted to increase engagement while avoiding ad fatigue and keeping its brand fan community active. Working with Zyper, it used an always-on community approach to generate a steady stream of production-quality creative assets and gather customer insights.

Zyper helped Topshop turn its fan community into a source of awareness and sales, while also informing visual merchandising and product buys. The community delivered a 9.2% average engagement rate, and customers acquired through it showed a high repeat purchase rate.

Topshop