Case Study: Magnum raises brand awareness and drives store footfall with Zyper

Magnum uses Zyper to identify local fans and drive footfall to new stores

Magnum, the premium frozen treats brand, worked with Zyper to raise brand awareness and identify local fans who could help drive footfall to new store launches. Their challenge was to keep social channels fresh, generate pre-launch hype, and gather useful real-time feedback from engaged customers.

Using Zyper’s platform, Magnum activated dedicated fans to create buzz, generate authentic content, and share product feedback that helped optimize the store experience. The results included a steady stream of genuine social assets and a launch event that brought together 60 London fans, demonstrating measurable hype and local engagement.

Magnum