Case Study: XHit expands to set-top devices with Zype

XHit - Customer Case Study

XHit, a popular YouTube fitness channel, sought to expand its digital footprint beyond YouTube by making its workout content available on set-top devices. To achieve this, they partnered with the vendor Zype.

Using Zype's platform, XHit was able to distribute its video library, including episodes like "Inner Thigh Exercises For Toning," to a wider audience on television-based streaming platforms. This solution allowed the customer to grow its brand presence and engage viewers on a new device category, thereby increasing the overall reach and accessibility of its fitness content.

XHit