Case Study: WIRED boosts audience engagement and monetization with Zype Apps Creator

WIRED boosts engagement 5x with Zype

Wired, a tech-focused publisher, needed to build a suite of advanced and sleek OTT apps to engage their audience and reach new viewers across digital platforms. They partnered with vendor Zype, using their Apps Creator product to address this challenge.

Using Zype's Apps Creator, Wired launched custom OTT apps across multiple streaming platforms within five months. This solution led to a 5x increase in engagement and provided new monetization opportunities through sponsored banners and video ads. The apps were also a critical success, receiving an average of 4.7 out of 5 stars from over 2,500 app store ratings.

WIRED