Zype
23 Case Studies
Case Study: What’s Trending boosts viewership with Zype
A Zype Case Study
What’s Trending - Customer Case Study
What’s Trending, a daily interactive show hosted by Shira Lazar, sought to expand its audience reach beyond YouTube. To grow its viewership, the company aimed to develop and distribute applications for set-top boxes and partnered with the vendor Zype to achieve this goal.
Zype provided the platform that enabled What's Trending to successfully launch its content on various set-top devices. This solution allowed the show to engage with a broader audience on new television platforms, thereby increasing its overall viewership.
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