Case Study: Spin Master achieves a 900% increase in monthly watch hours with Zype Playout

Spin Master boosts monthly watch hours by 900% with Zype

Spin Master, a global toy and entertainment company, wanted to create 24/7 live linear channels on YouTube Live to engage fans with a lean-back viewing experience. The challenge was their lack of in-house infrastructure to program, schedule, and distribute a live linear playout stream. They turned to the vendor Zype to address this using Zype Playout.

The solution implemented by Zype provided Spin Master with an intuitive scheduling tool and a central CMS, enabling them to easily program and distribute six core live streams to YouTube Live. Using Zype, they achieved a 900% increase in monthly watch hours and grew their audience to over 7 million subscribers across channels, maintaining a constant presence that drives both engagement and toy sales.

Spin Master