Case Study: SHG Living expands sustainable living reach with Zype Playout

SHG Living expands sustainable living reach across 4+ FAST platforms with Zype

SHG Living, a company focused on sustainable living content, wanted to expand its audience reach beyond its owned-and-operated platforms. The company used Zype's products, including the Zype Streaming Platform and Zype Apps Creator, to manage and distribute its video content but sought to further grow its viewership.

Using Zype Playout, SHG Living created digital linear channels from its video-on-demand library for distribution on Free Ad-Supported Streaming Television (FAST) platforms. This solution from Zype allowed for easy content scheduling and ad insertion, leading to a significant surge in viewership and brand recognition as the channel expanded to new platforms and reached previously untapped audiences.

SHG Living