Case Study: Nine achieves market-leading FAST channel success with Zype Playout

Nine captures a third of Australia’s FAST market with Zype

Nine, one of Australia's largest free-to-air broadcasters, faced the challenge of launching a suite of high-performing FAST channels on its owned platform, 9Now, with limited resources. They sought a solution that would enable quick channel launches, mirror traditional linear TV programming, and minimize manual workloads while maintaining full editorial control. They partnered with Zype and implemented Zype Playout to meet these goals.

Using Zype Playout, Nine automated content ingestion and leveraged scheduling tools like calendar view to build broadcast-quality channels efficiently. The solution from Zype enabled Nine to dominate Australia's FAST market, consistently capturing a third of the national market share with only 10 channels. They achieved record-breaking viewer engagement, with three channels consistently ranked in the top 10 and programming stunts that rivaled broadcast channel ratings.

Nine