Case Study: Kin Community improves ad-supported viewing and content insights with Zype

Kin Community - Customer Case Study

Kin Community, a leading multi-channel network on YouTube focused on home and lifestyle content, partnered with the vendor Zype. They utilized Zype's platform to deliver their programming and enhance their viewer experience across digital platforms.

Using Zype's platform, Kin Community implemented a monetization solution by integrating their existing DoubleClick for Publishers (DFP) and VAST ad tag to offer an ad-supported, free viewing experience. Furthermore, Zype provided a built-in analytics dashboard, enabling Kin to monitor their "Most Requested" and "Most Watched" videos to make more informed content decisions for their audience.

Kin Community