Case Study: a B2B industrial supplies marketplace boosts growth with Zymr’s B2B BNPL platform

B2B Industrial Supplies Marketplace boosts AOV 55% with Zymr

The customer, a fast-growing B2B industrial supplies marketplace, faced a challenge as its small business buyers frequently delayed or abandoned orders due to cash flow constraints and a lack of flexible financing options at checkout. Partnering with Zymr, the marketplace sought to implement a B2B-focused Buy Now, Pay Later (BNPL) platform to unlock growth and improve liquidity.

Zymr designed and delivered a tailored BNPL solution that included alternative credit decisioning, extended repayment terms, and seamless marketplace integration. This solution from Zymr transformed into a strategic growth engine, accounting for 40% of marketplace transactions and driving a 55% increase in average order value, all while maintaining stable credit performance and improving buyer retention.