Case Study: a fashion retailer achieves 40% sales growth with Zymr's custom BNPL integration

a fashion retailer boosts sales 40% with Zymr BNPL integration

The customer, a mid-market fashion retailer, struggled with high cart abandonment and low conversion rates for its premium-priced items due to a lack of flexible payment options at checkout. To address this, the retailer partnered with vendor Zymr to implement a custom Buy Now, Pay Later (BNPL) solution integrated into its Shopify platform.

Zymr designed and embedded a seamless BNPL solution directly into the checkout flow, which included real-time credit decisioning and flexible installment plans. This integration by Zymr led to significant results, including a 40% sales growth, a 35% increase in conversion rates, and a 42% reduction in cart abandonment for high-value items.