Case Study: a $250M direct-to-consumer fashion brand scales to 2.8M Black Friday orders with Zymr's headless commerce solution

a $250m direct-to-consumer fashion brand scales to 2.8M orders on Black Friday with Zymr

The client, a $250 million direct-to-consumer fashion brand, was facing significant scalability and performance issues with its Shopify Plus platform. Their monolithic architecture could not handle high traffic spikes or support the desired level of frontend customization, which was impacting conversion rates and the customer experience. To support their next phase of growth, the brand partnered with Zymr for a digital commerce transformation.

Zymr implemented a headless commerce solution featuring a Next.js frontend and a composable commercetools backend. This new architecture included an order management system for real-time processing and was optimized for performance and scalability. The solution enabled the brand to successfully process 2.8 million orders during a Black Friday event, a 7x increase, while also achieving a 29% increase in conversion rate and a 45% faster checkout experience.