Case Study: Strategic Proposals improves opportunity tracking and inbound lead generation with Zymplify

Strategic Proposals - Customer Case Study

Strategic Proposals, a B2B proposal management consultancy in London, UK, turned to Zymplify because their marketing was being handled piecemeal by different staff members. They lacked a central system for customer records, had GDPR permission concerns, and wanted a more proactive way to generate inbound opportunities.

Zymplify provided its platform, including deal pipeline management, campaign tools, and contact tracking, to give Strategic Proposals clearer ownership of opportunities and better visibility into follow-ups. As a result, the team gained improved record-keeping and campaign execution across 19 channels and 36 campaigns, helping them manage prospects more effectively and support outbound and inbound lead activity.

Strategic Proposals

Jon Williams

Managing Director