Case Study: Unify achieves accurate, timely channel data and better partner performance with Zyme

Unify Relies on Zyme as its Backbone for Accurate, Timely, Actionable Channel Data Acquisition and Management

Unify, a global communications software and services firm, needed better visibility into sales, inventory, and partner performance across a large channel network of distributors, certified partners, and resellers. Manual data collection and inconsistent point-of-sale reporting made it difficult to trust channel data, manage partners, and support data-driven decisions. Unify selected Zyme as its global channel management platform after evaluating multiple vendors.

Zyme implemented Channel Data Management tools including Zyme Reports, TrueData, ZAP Dashboards, and ChannelView integrated with Salesforce CRM. The result was faster, more accurate, and more actionable channel data, along with better partner management and planning. Unify reported measurable gains including a 26% increase in campaign effectiveness and ROI, 23% improvement in price execution, 22% better MDF/co-op marketing matching, 18% higher sales team efficiency, and 14% improved supply-demand matching.

Unify

Steffen Kruger

VP Worldwide Channels