Case Study: a listed Indian FMCG major accelerates new product launches and boosts efficiency with Zvolv

Indian FMCG Major Product - Customer Case Study

The case study features an Indian FMCG major that faced significant challenges in its new product development process. The company, which launches over 100 products per year, struggled with chaotic collaboration across 250+ team members. Their process was plagued by Excel-based tracking, ad-hoc emails, and WhatsApp updates, leading to inefficiencies and a lack of clarity. To address this, the company partnered with Zvolv to implement its cognitive automation and workflow platform.

Zvolv provided a web and app-based solution that automated the development process from concept to launch. The platform delivered real-time insights, prioritized tasks by revenue impact, and provided AI-driven analytics. The implementation resulted in dramatic efficiency gains, saving an estimated INR 17 lakh per month by reducing time spent on administrative tasks. Zvolv's solution also increased on-time product launches, leading to significant annual revenue gains for the FMCG company.