Case Study: Marketing Liverpool showcases Northern England cities with Zut Media

Marketing Liverpool drives visitor numbers across 5 cities with Zut Media

Zut Media was commissioned by Marketing Liverpool to produce a destination marketing film. The challenge was to showcase five distinct cities and regions in Northern England—Hull, Liverpool, Leeds, Manchester, and Newcastle/Gateshead—to international millennial travelers. The goal was to clearly differentiate each city's unique and vibrant culture while also articulating their closeness as part of a unified multi-city tourism campaign.

The solution, produced entirely by Zut Media's in-house team, involved capturing iconic cultural locations in each city and using the TransPennine Express train route to visually link them together. This film became the backbone of the campaign. Zut Media's work achieved fantastic results, leading to a measurable uplift in visitor numbers to each of the featured cities.

Marketing Liverpool