Case Study: Adidas builds global anticipation for Liverpool FC shirt launch with Zut Media

Adidas hits 100 million views in a day with Zut Media

The customer Adidas, in partnership with Liverpool FC, was challenged with building global anticipation for the launch of their new kit. They tasked vendor Zut Media with creating a prelude piece of content to spark conversation and give fans an early reason to engage with the 2025/26 home shirt.

Zut Media developed a CGI spectacle that transformed Anfield stadium into a stage, where giant shirts displaying player names and numbers appeared. This visually stunning solution successfully blurred the line between reality and illusion, generating over 100 million views in a single day and accelerating the fan purchase journey by revealing squad numbers ahead of the official launch.

Adidas