Case Study: ClickTools achieves higher survey completion rates with Zurb

The Fastest Way for Brands to Connect With Their Users

ClickTools, a company that helps businesses improve customer experience through surveys, scripts, and forms, faced a challenge with its complex enterprise-level test builder. The goal was to improve the builder’s experience and increase the number of completed surveys, and they partnered with Zurb to redesign the interface.

Zurb audited the existing builder, tested prototype ideas, and found that users completed surveys more often when they could preview them while building. Based on this insight, Zurb revamped the survey creation flow to be more intuitive and added zooming and step-by-step previewing, helping users gain confidence in the final survey and improving completion rates.

ClickTools