Case Study: Zazzle achieves more engaged ecommerce customers with ZURB

Personal Emails That Lead to Satisfied Ecommerce Customers

Zazzle worked with ZURB to rethink and redesign its automated email program, using more personalized transactional and promotional messages to better engage customers and reflect the brand. The challenge was to improve email design, content, and consistency while increasing the value and effectiveness of its customer communications.

ZURB audited Zazzle’s existing emails and built a flexible framework of reusable components and triggers that let the team create on-brand emails quickly. The redesign unified the look and tone of the messages, and ZURB found that Zazzle customers were more engaged by personalized, event-driven calls to action, helping improve the overall customer experience and email performance.

Zazzle