Case Study: Men’s Wearhouse achieves a better mobile shopping experience and higher conversions with Zurb

Less Friction and More Sales Through A Better Mobile Experience

Men’s Wearhouse worked with Zurb to improve its mobile shopping experience and boost conversions ahead of the holiday rush. After a successful redesign of its formal wear rental service, the retailer returned to Zurb to apply those lessons to its broader retail site, with a focus on making the mobile experience smoother for growing mobile audiences.

Zurb designed and built mobile-optimized product and “Look” pages that gave shoppers more details in one place and increased confidence in purchase decisions. The improved experience emphasized clear product presentation and easier browsing, helping reduce friction and support higher conversion potential; the case study specifically notes that keeping the “Add to Bag” CTA visible encourages more purchases.

Men’s Wearhouse