Case Study: Bare Necessities achieves higher desktop sales with Zurb

Large Screen Design That Adds Valuable Content to Drive New Sales

Bare Necessities, the world’s largest retailer of designer intimate apparel and underwear, saw growing desktop traffic from high-resolution large screens and wanted to make better use of that extra space. They turned to Zurb to help design an experience that would better support shoppers, especially those arriving from email and promotional campaigns, and improve the path to purchase.

Zurb responded with a large-screen design approach that added more useful content rather than simply scaling up the existing layout. By focusing on customer research, Zurb identified sizing information as the key purchase driver for bra shoppers and used that insight to shape the design, helping Bare Necessities present the most important decision-making details more effectively and drive new sales.

Bare Necessities