Case Study: Joseph A. Bank achieves a better shopping experience with Zurb

Joseph A. Bank looked to us to help them craft an exceptional new shopping experience for their customers

Joseph A. Bank, known for formal and casual men’s wear, wanted to grow its web presence and improve an existing eCommerce experience that was split between a desktop site and a separate mobile site. The company came to Zurb seeking a better way to showcase product quality and increase sales while serving an audience that included many older shoppers.

Zurb implemented a single responsive shopping experience that worked across devices, reducing the complexity of maintaining multiple codebases. The new approach helped Joseph A. Bank better meet the needs of mobile and desktop users alike, modernized the site’s look and feel, and supported the goal of driving higher engagement and sales, though no specific numeric results were provided.

Joseph A. Bank