Case Study: Britney Spears achieves 1 million visitors in 24 hours with ZURB

Britney Spears - Customer Case Study

Britney Spears needed a new website ready in just eight weeks to launch alongside her upcoming single, and her team turned to Zurb for help. The challenge was to create a site that matched Britney’s star power, moved quickly, and allowed fast decisions to meet the tight deadline.

Zurb delivered the redesigned BritneySpears.com using a streamlined design process, early surveys and interviews, multiple concept rounds, and XHTML/CSS style guides for easy updates. The result was a cool, simple Britney aesthetic that stood out from other artist sites, launched on time, and attracted more than 1 million visitors in the first 24 hours.

Britney Spears

Lauren LeGarde

Britney Spears