Case Study: MyVoteToday achieves stronger voter engagement with Zurb

A New Way for the People of India to Vote On Critical Issues

MyVoteToday partnered with Zurb to redesign its polling app for people in India, with the goal of improving engagement and ease of use. The startup wanted a simple daily experience for a very large, diverse audience so users could stay informed and have a voice on important social and democratic issues.

Zurb developed a polling application that balanced macro and micro views of poll results, helping users understand broad political trends while also tracking local and regional issues. The new design made the app more inviting to return to each day and better supported ongoing engagement with unfolding issues, helping MyVoteToday strengthen its mission to keep people active in the democratic process.

MyVoteToday