Case Study: Awkward Essentials achieves 26% organic revenue growth with Zupo SEO

Awkward Essentials boosts organic revenue 26% in 6 months with Zupo

Awkward Essentials, a FemTech startup known for its discreet personal care products, faced the challenge of diversifying its marketing beyond PR and paid ads due to industry restrictions. They partnered with Zupo to pilot an SEO campaign aimed at achieving greater penetration in non-branded search results without encountering inappropriate content.

Zupo implemented an extensive keyword research strategy and developed targeted content guides for Awkward Essentials, supplemented by a digital PR and thought leadership campaign for link building. This solution drove a 26% year-over-year increase in revenue from organic traffic and a 6x growth in the number of first-page keywords within just six months.

Awkward Essentials