Case Study: Sydney Opera House achieves a clear martech roadmap with Zuni

Sydney Opera House builds an evidence-based martech roadmap with Zuni

The Sydney Opera House, a world-renowned performing arts center, faced a challenge with its marketing technology stack as several major platform contracts were approaching renewal. They engaged the vendor Zuni to conduct a comprehensive assessment and determine if a new configuration of technologies, people, and capabilities could better serve their needs.

Zuni developed a detailed list of business requirements and created several marketing technology scenarios in close collaboration with the client's stakeholders. This process resulted in a detailed martech roadmap and business case, which were approved by leadership. The outcome gave the Sydney Opera House a clear, evidence-based direction for its technology investment and formed the basis for a robust tender process.

Sydney Opera House