Case Study: Sydney Catholic Schools transforms its martech stack with Zuni

Sydney Catholic Schools engages Zuni to assess 147 schools and 70,000 students with a 1,000-response survey

Sydney Catholic Schools, a system of 147 Catholic schools, needed to improve how it used digital technologies to engage prospective parents and other external stakeholders. They engaged the vendor Zuni to lead a comprehensive discovery process to evaluate their current website platforms, identify inefficiencies, and propose an integrated marketing technology stack.

Zuni conducted an extensive discovery process involving stakeholder workshops with 25 different groups. They assessed the current state, designed a future-state functional solution, and evaluated over 20 potential systems. Zuni also conducted supplementary research with over 1,000 prospective parents, which provided key insights. The result was an impartial evaluation and a detailed implementation plan with a recommended tech stack, including a CMS and CRM, leaving the client confident in the evidence-based recommendations.

Sydney Catholic Schools