Case Study: Hyundai Motor Company Australia achieves unified digital strategy and martech transformation with Zuni

Hyundai Motor Company Australia launches Adobe platform with Zuni

Hyundai Motor Company Australia, the local division of a major global automaker, needed a unified digital strategy and marketing technology stack to manage the entire car buying and ownership lifecycle. The challenge involved coordinating this complex initiative within a global technology framework while ensuring it could be effectively used by the local Australian team. The vendor, Zuni, was engaged to address this.

Zuni developed a comprehensive solution by first mapping the end-to-end customer journey and identifying gaps in the existing martech landscape. This work formed the business case for a new architecture, leading to Hyundai's implementation on the Adobe platform under global agreements. Zuni provided the segmentation model and implementation roadmap, enabling Hyundai's marketing team to deliver personalized customer experiences effectively.

Hyundai Motor Company Australia