Case Study: Century Venues achieves targeted audience segmentation and automated marketing with Zuni

Century Venues automates targeted newsletters and look-alike audiences with Zuni

Century Venues, an operator of multiple live entertainment venues and comedy festivals, faced a challenge with its manual event messaging. This process limited their ability to send targeted and relevant communications to their diverse customer base. They engaged vendor Zuni to develop a data and messaging strategy to unlock the full value of their customer information.

Zuni implemented Salesforce CRM and Marketing Cloud to serve as a single customer view and content source. This allowed Century Venues to automate targeted newsletters that match customers to the most relevant events. The solution also included a self-managed client marketing portal for event producers to target customers and build lookalike audiences on Facebook and Google.

Century Venues