Case Study: Blundstone achieves a cohesive digital channel strategy with Zuni

Blundstone wins one of the best RFP processes with Zuni

Blundstone, an iconic Tasmanian boot brand, faced the challenge of managing rapid growth in the US market and needed a cohesive digital channel strategy to unify its brand across international markets and product segments. They engaged the vendor Zuni for digital strategy services to develop this plan and to upskill their internal team in consumer-centric design.

Zuni conducted consumer-centric co-design workshops with Blundstone's Australian and US teams to map customer journeys and define a new digital strategy. This work included comprehensive ecommerce specifications for a new US site. The resulting documentation was used in a supplier tender, which was highly praised by the selected partner, Adobe, for its clarity and thoroughness. Zuni also provided formal training to Blundstone's staff on customer journey mapping.

Blundstone