Case Study: Asthma Australia transforms patient journeys and digital engagement with Zuni

Asthma Australia reaches over half a million people each year with Zuni

Asthma Australia, a for-purpose consumer organization, sought to take a more person-centred approach to reduce the burden of asthma and improve outcomes for its stakeholders. The organization engaged Zuni to develop a digital engagement strategy and transform its patient journey.

Zuni conducted extensive research to create an integrated patient journey map, which became the foundation for a new digital strategy. This included a content strategy, an engagement strategy for addressable channels, and a performance framework. Zuni also performed a martech review and assisted in selecting new technology platforms. As a result, Asthma Australia is evolving into a customer-centric model, using the journey map as a reference point across the organization to enable a patient-centric mindset in all activities and decisions.

Asthma Australia