Case Study: Matica Srpska Gallery enhances museum visits with AR experiences from Zumoko

Matica Srpska Gallery launches 3 AR tours with Zumoko

The Matica Srpska Gallery sought to create a more engaging and educational experience for its visitors, aiming to bring its historical artworks to life for a modern audience. They partnered with the vendor Zumoko to develop an augmented reality solution to meet this challenge.

Zumoko implemented the "Feel The Art" mobile application, which uses AR image and object tracking to overlay interactive 3D animations and narratives onto physical artworks. The solution included three distinct guided tours, featuring virtual guides like Sava Tekelija, making the gallery's collection accessible to visitors of all ages. This innovative approach from Zumoko successfully transformed the visitor experience, allowing them to experience art in a unique and immersive way, as highlighted by positive media coverage.

Matica Srpska Gallery