Zuma
10 Case Studies
A Zuma Case Study
Unified Residential Management, a multifamily property operator, faced a significant collections crisis after a failed attempt to centralize its rent collections process. The effort led to plummeting collection rates, overwhelming workload for their central team, and poor communication. Unified needed a solution to make centralization work without sacrificing performance or team morale, and they turned to vendor Zuma and its product, Kelsey Collections AI.
By implementing Zuma's Kelsey Collections AI, which handles empathetic, persistent communication and integrates seamlessly with their Yardi system, Unified achieved remarkable results. The vendor's solution enabled an 80% reduction in collections staffing costs, a portfolio-wide collection rate of over 95%, and the recovery of over $1 million in revenue. This allowed their centralized team of just three people to manage the entire portfolio more effectively than the previous staff of 18, freeing on-site teams to focus on community building.