Case Study: Unified Residential achieves higher lease value and collections with Zuma's Kelsey AI

Unified Residential generates $1M+ in lease value with Zuma

The customer, Unified Residential, faced significant operational challenges including missing nearly 50% of incoming leads and struggling with staff turnover and training inefficiencies in their Yardi CRM system. This lead leakage and lack of accountability were eroding revenue and team confidence. They turned to vendor Zuma and implemented their product, Kelsey, an AI leasing assistant, to address these issues.

Zuma's Kelsey provided an intelligent, cross-functional workflow automation solution that integrated seamlessly with Yardi. It engaged leads 24/7, managed collections, and provided valuable tour feedback. The results were transformative: Unified Residential generated over $1M in lease value, captured three times more after-hours prospects, achieved a 95% rent collection rate, and gained 93 organic tour reviews, all without needing additional staff.

Unified Residential