Case Study: Case & Associates boosts multifamily leasing with Zuma’s AI solution

Case & Associates boosts tours booked 2.3x with Zuma

Case & Associates, a multifamily property management company, faced challenges in handling high volumes of leasing inquiries around the clock, integrating new tools with their existing Yardi Voyager and RentCafe systems, and managing high onsite team turnover. They partnered with Zuma to implement its AI leasing assistant, Kelsey, to address these operational burdens without compromising their service quality.

Zuma provided a deeply integrated and configurable AI solution that managed leads 24/7, synced seamlessly with the customer's CRM, and adapted to their specific workflows. The results for Case & Associates were significant, including over $19 million in lease revenue, a 2.3x increase in tours booked, and 44% of prospects being engaged after hours. An unexpected service disruption further proved that Zuma had become an essential foundation for their leasing operations.

Case & Associates