Case Study: Raiffeisen achieves closer digital banking engagement with zukunvt

Raiffeisen reaches young adults across 3 languages with zukunvt

Raiffeisen, a major cooperative banking network in South Tyrol, faced the challenge of maintaining its core value of proximity as banking moved increasingly online. To make this promise of closeness operational again for the digital age, they partnered with the vendor zukunvt for campaign strategy, art direction, and media planning.

zukunvt developed the "Nähe digital erleben" (Experience Digital Closeness) campaign, which repositioned the bank as a trusted partner present in a customer's daily life. The solution included a versatile, multi-channel campaign featuring out-of-home, radio, cinema, print, online, and social media, all leading to a consistent visual language and key messaging across three languages. The vendor oversaw full production and project coordination, successfully translating the concept into a lasting brand campaign that reinforced Raiffeisen's values of closeness and a forward-looking approach.

Raiffeisen