Case Study: Appalachian Underwriters boosts form completion rates with Zuko

Appalachian Underwriters, Inc. - Customer Case Study

Appalachian Underwriters, Inc., a US-based insurance wholesale outlet, wanted to improve the usability of its forms for agency appointment applications, new business submissions, and service requests. Using Zuko with its Jotform-based forms, the company set out to identify where users were getting stuck and reduce friction in the completion process.

Zuko helped Appalachian Underwriters analyze its Homeowners Submission form and uncover UX issues such as unnecessary, duplicative, and irrelevant questions. The company added conditional logic, autofill, and removed unneeded fields, which lifted conversion from 55% to 67%, increased completed form volumes by 20%, and reduced average completion time from 10½ minutes to 8½ minutes.

Appalachian Underwriters, Inc.

Dakota Stiles

Digital Enablement Manager