Case Study: NASSCOM achieves 80,000+ global registrations and high-impact, scalable virtual events with Zuddl

NASSCOM hosts a series of virtual events with 80,000+ registrations (including Prime Minister Modi) on Zuddl, and redefines the meaning of event success

NASSCOM, the apex body for India’s IT and BPM industry, faced the sudden loss of physical venues during COVID-19 and needed a scalable, interactive virtual events platform to host multi-day conferences, town halls, workshops, sponsor zones and hundreds of speakers. To meet that challenge the association partnered with Zuddl and moved its events 100% online using Zuddl’s virtual event platform.

Using Zuddl’s features—AI-powered networking, Breakout Rooms, Gamification, Q&A, Live Polls and a robust backstage—NASSCOM ran 8 virtual conferences with 80,000+ global registrations and 1,000+ speakers, scaled first-event attendance 6x (from ~1,000 to 6,000), and recorded measurable engagement: 50k+ AI-enabled conversations, attendees averaging 23 minutes in Rooms, sponsors generating 10,000+ leads, and seamless management of 200+ speakers and 15+ live stages (including the NTLF2021 address by Prime Minister Modi). Zuddl’s platform delivered clear ROI and dramatically improved reach and engagement for NASSCOM.

NASSCOM

Sunil K Shekhawat

Lead, Product Vertical