Case Study: Motive streamlines 75+ annual events and boosts app adoption with Zuddl

Motive streamlines 75+ annual events and boosts app adoption by 54% with Zuddl

Motive, a fleet management technology company, faced significant challenges in managing its extensive program of over 75 annual events, including trade shows and user conferences. Their process was hindered by multiple disjointed platforms, which caused brand inconsistency and slow lead follow-ups that took up to two weeks. This operational hurdle prompted them to seek a solution from the event platform vendor Zuddl.

By implementing Zuddl's unified event management software, Motive streamlined its entire event process. The solution provided rapid event setup with branded pages, real-time lead capture and enrichment, and an enhanced mobile app for attendee engagement. This resulted in Motive adding 12+ new events to its annual program and achieving a 54% increase in mobile app adoption, while sales follow-up became nearly instantaneous. Zuddl's dedicated support and responsive platform were key to delivering these measurable business outcomes.

Motive (formerly KeepTruckin)