Case Study: Grant Thornton boosts turnout and engagement for virtual summits with Zuddl

Grant Thornton boosts quarterly summit turnout to 70% with Zuddl

Grant Thornton Bharat, a major business consulting firm, faced the challenge of transforming its large-scale internal quarterly summits into engaging virtual events after the pandemic forced the cancellation of its in-person conferences. The company found that basic meeting platforms like Zoom and Teams were insufficient for creating a differentiated event experience and struggled with speaker management and last-minute changes. To address this, they turned to the virtual events platform Zuddl.

Using Zuddl, Grant Thornton implemented features like Magic Links for frictionless speaker access, a lag-free live stream, and a Backstage greenroom for speaker management. The platform's engagement tools, including Chat, Q&A, Polls, and Emoji Reactions, fostered two-way conversations between speakers and attendees. As a result, the virtual summits achieved a 70% turnout rate and an average of 154 minutes spent per attendee, successfully scaling the event to include all employees and creating a more inclusive and collaborative experience.

Grant Thornton