Case Study: Google achieves 95% attendance and engagement for a virtual sales kickoff with Zuddl

Google achieves 95% attendance with Zuddl for virtual events

The customer, Google, faced the challenge of hosting a large-scale virtual internal event for its APAC sales team to maintain employee engagement and morale while working remotely. Their objectives were to achieve at least 50% participation, recognize employee achievements, and align the team's focus for the coming year. They partnered with the vendor Zuddl to use its virtual event platform for this Sales Kickoff event.

Using Zuddl's platform, Google created an immersive and fully branded virtual venue. The solution leveraged features like Smart Networking for 1:1 interactions and engagement tools including Polls and Q&A. As a result, Google dramatically surpassed its participation target, achieving 95% attendance. The event was highly rated by employees, and the company was able to replicate the experience of an in-person conference at a more favorable cost.

Google