Case Study: Red Hook Studios unlocks deeper player analytics with Zuar Runner

How Zuar worked with Red Hook to bring their in-game player analytics to the next level

Red Hook Studios, an independent video game developer, faced a challenge with its player analytics from PlayFab. The standard reports and manual Excel exports were insufficient, providing only limited, disjointed data on single playthroughs and preventing an understanding of macro-level trends. They needed a more powerful solution and turned to vendor Zuar for help.

Zuar implemented a solution using its data staging platform, Zuar Runner. This platform automated the process of pulling, normalizing, and modeling the PlayFab telemetry data. The result was a suite of Tableau dashboards that gave Red Hook Studios unprecedented insight into player behavior. This eliminated hundreds of hours of manual reporting, allowed for data-driven decision-making, and significantly increased staff utilization of game analytics.

Red Hook Studios

Tyler Sigman

Co-Founder, Co-President & Game Design Director